Chocolate Survey - 1036 Words

Scaling Study Easter has passed, but chocolate continues to be a popular purchase at the checkout counter. Chocolate comes in many forms and many brands. There are many chocolate makers such as Hershey, Wonka, and Nestle. According to NBC News, America’s favorite candy bar is Snickers being that it is the most purchased candy bar in the United States. Believing this, a survey was created consisting on nine questions and was distributed to 12 people via social media to test the theory that Snickers is the favorite bar. Five different question forms were used as target questions to confirm or deny the statement made by NBC. The first question of the survey is, â€Å"What are your top three favorite candy bars?† It is a free response†¦show more content†¦Question seven and eight are dichotomous questions asking for yes or no answers to each. Question seven is, â€Å"Have you ever bought a KitKat bar because the commercial was stuck in your head?† T his question also poses no relevance and is therefore not reliable or valid. Question eight is, â€Å"Do you wish you had a candy bar right now?† Although this question seems like it would not relevant, it is a buffer question for the respondent to answering question number nine. Question nine is a paired comparison, asking respondents what their next candy bar will be; KitKat or Snickers? The majority of the participators said their next candy bar will be a Snickers bar. Using a multiple-choice, single-response scale produces nominal data. This was a fun essay to partake in. Although the theory of the Snickers bar being America’s favorite candy bar was tested and proven correctly, other information was also learned from this. Individuals who preferred milk chocolate rated dark chocolate really low. Individuals that preferred dark chocolate rated white chocolate really low. Peanuts within a candy bar were either really liked or had a neutral appreciation from participators. Finally, even though question eight ended up not being reliable or valid for the proposed theory, it did show that many individuals purchase a KitKat bar because of the marketing aspects of the catchy commercial tune. All in all, this survey shows that when given free responses, individualsShow MoreRelatedSurvey on Chocolate Essay2849 Words   |  12 PagesA Project Report On â€Å" Survey Of Chocolate† Name ID NO. Submitted to â€Å"Kajol Mam† Date 10th Sep.2009 INDEX Chapter-I : Executive summary Chapter-II : Objectives of the study Chapter-IV : Research Methodology Chapter-VI : Analysis InterpretationRead MoreAnalyzing The Collecting Data From Market Research1533 Words   |  7 Pagestwo types of data primary data and secondary data. 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